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Bachelor of Science
Sport Administration
A leadership-focused career in intercollegiate athletics, professional sports, event and facility operations, marketing, sponsorship, law and sport business. Is This Program for Me?
Do you want to lead in the sports industry and make an impact beyond the field? Samford’s Bachelor of Science in Sport Administration is a 128-credit program built to equip students for leadership roles in intercollegiate athletics, professional team operations, event and facility management, sport marketing and law.
This major is a great fit for students who:
- See sports as a platform for service and leadership grounded in faith
- Want hands-on business and leadership experience in sports settings
- Enjoy problem solving, professional communication and event planning
- Aspire to careers in athletic administration, facility operations, agency or graduate study
What Will I Learn?
The curriculum pairs business fundamentals, sport management, communication and applied leadership, allowing students to explore a generalist approach while developing specialized strengths through minors and electives.
Students Will
- Lead teams and events with professionalism and ethical intent
- Analyze sport data and communications in marketing and finance settings
- Navigate legal, sponsorship and operational aspects of sport
- Serve and uphold Christian values in diverse sport environments
Students progress from foundational business and communication courses into upper-level sport administration classes such as facility operations, sponsorship and sales, sport law and the sport administration practicum.
What Makes Us Different?
Samford combines business knowledge with Christian leadership, experiential learning and industry mentoring to develop well-rounded sports professionals.
Faith-driven Mission
The program encourages Christ-centered service, integrity and ethical leadership across the sports industry.
Small Classes & Expert Faculty
Enjoy individualized attention and guidance from faculty with real-world experience in college athletics, professional sports and sport operations.
Internships and Active Learning
Engage in service-learning, run sport blogs, present at venues and complete internships across diverse sport settings.
Leadership Development
Courses strengthen public speaking, problem-solving and intentional leadership skills essential for sport management careers.
Career Preparation
Sport Administration graduates leave equipped for leadership, communication-heavy roles and industry-specific careers across collegiate, professional and community sports.
Career Preparation Includes
- Athletic administration, event operations, marketing, sponsorship or agency work
- Graduate study in business, sport administration, sport management or law
- Internship experiences that develop planning, communication and adaptability in dynamic settings
Application Information
Freshman applications for next fall are open.Freshman Early Action applications close November 1st.The freshman first scholarship deadline is December 1st.Transfer applications for the spring semester close Dec. 15.Freshman FAFSA priority and scholarship deadlines are Feb. 15.Decision day is coming! Freshman applications for fall enrollment close May 1st.Transfer applications for fall enrollment close July 1st.Freshman applications for fall enrollment are closed. Applications for next year open August 1st.Transfer applications for fall enrollment are closed. Applications for next year open September 1st.
